Be a People Connector

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This is a great article:  The Key to Luck Is Being a People Connector, by Jocelyn K. Glei

“Every opportunity is attached to a person. Opportunities do not float like clouds in the sky. They’re attached to people. If you’re looking for an opportunity — including one that has a financial payoff — you’re really looking for a person.”  – Ben Casnocha

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When Work is Meaningful

I often wondered about the recipe for success when building a truly successful company.  And when I say successful, I’m not just talking about revenue dollars, I’m talking about a company working like a fine oiled machine. I’m talking about a high rating of employee feedback.  I am talking about achieving customer satisfaction and still having the ability to grow the business.

In my career, I have had the pleasure of working for a particular company where long hours didn’t bother me, where I knew I wasn’t receiving the highest pay in the industry, and where I was NOT surrounded by Ivy League graduates. Yet, the company thrived in morale and in gross revenue. 

After listening to this Ted Radio Hour about the Meaning of Work, I realized that the company I had worked for practiced some of the suggestions, which was impressed by psychologists who studied up on the subject. I was fascinated by the results of the case studies.

If you are building a business or are in management, I highly recommend that you take a moment to listen how autonomy, respect, ability to learn and bringing meaning to employees can increase productivity…and in turn, increase profits and morale. 

The Ted Radio Hour – “The Meaning of Work”:

Does Hiring Top Dogs (or “top chickens”) Guarantee a Success of a Company?

How Can a Monotonous Job be Meaningful?

What Motivates People to Work?

A Success Story On AN ALL WOMEN Company

What if there was a new way to promote your business through live streaming?

PeriscopeOne evening, my friend had asked me if I had heard of Periscope by Twitter.  I had not.  So, immediately he was eager to show me his new app on his iPad.  He opened up the app and there were multiple live videos to choose from…one was:

“In L.A. recommend any good spots?”

Pop up comments were coming up one after the other.  Some were questions, some were suggestions, some were colorful.  What was fascinating about it was it was all done LIVE.

Like a lot of social media apps, it can be personal. But, how does this apply to businesss?  If done correctly, it could be used as a great marketing tool.  What better way to get feedback from potential clients? Use it to demo a product or explain your service.

Still don’t get it?  It’s basically blending the capabilities of video-conferencing with real-time Twitter feedback—to the entire Periscope world.  Check it out for yourself!

The Art of Branding – Set yourself apart

There is a line that comes up in my household. It can be harsh and yet we laugh about it because it’s true…”what’s so great about you?” Why do we like this line? Because 1) it grounds us 2) it encourages us to dig deep and embrace our uniqueness and 3) it pushes us to maximize our potential. In business, these are words to live by. When competitors are abundant and capturing marketshare becomes a challenge– know how to set your company apart.

Danielle Guenther of Danielle Guenther Photography does a fabulous job of branding her service.  In the world of photography where competition is fierce, Ms. Guenther differentiates by portrayal.  Where most photographers encourage poses of perfection, Ms. Guenther captures the essence of real family life.  Perfect imperfection:  chaotic, exhausting, comical, distressing, silly, beautiful, and most of all– real.

To read more about branding, here is a great article to help inspire you to maximize your company’s potential.

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Credit: Danielle Guenther Photography 

While this article was written to inspire you to properly brand your product and/or service. We also felt that Danielle Guenther is a genius photographer and wanted to showcase her work as “stuff we love.”