Mindy Kaling Rocks. (And a clip from American Express Inspiring Women).

I love Mindy Kaling.  I didn’t always.  I found her really annoying in The Office.  But as I witnessed more of her work, I realized that her character, Kelly, had allowances to be both quirky and annoying.  That was when it hit me that Ms. Kaling was a brilliant comedian and writer.

This brief commercial from American Express is profound.  It shares Ms. Kaling’s story and inspires women to go after their dreams.  Kudos to AE for both their marketing efforts and inspirational message.

P.s. I love that she has 2 alarm clocks and grabs jelly beans right before breakfast.

What makes a great ad? Let’s look at Superbowl Commercials.

You can never go wrong with an ad that pulls at the heart strings.  They say that children and puppies are ingredients for an effective ad and in the case of Dove Men+Care, I would say Unilever hit a home run (or in this case scored a touchdown) with this Superbowl 2015 commercial.

Not sure if all male viewers felt the same way. While my husband appreciated the Dove commercial, he preferred the spoof on Brady Bunch. I have to admit it was pretty funny. But, after further inquiry about why he liked the ad, he wasn’t entirely sure. He mentioned that he had always liked the Brady Bunch. Then added, has been a fan of Danny Trejo and Steve Buscemi movies. So in essence, if you think about it– the Brady Bunch commercial was nostalgic.

Bottom line is, what makes both commercials noteworthy is the ability to connect to the viewers, emotionally. And that ladies and gentlemen, is a reminder of a key ingredient to a successful ad.